Audience Network App
About the company
Part of DIRECTV’s Digital Entertainment Product Group, DLab, the Digital Innovation Lab, is responsible for incubating new OTT digital product for emerging consumers from early stage ideation to prototype development, playing a critical role in defining the digital experiences at DIRECTV.
October - November 2014
The Audience Network is a subscription-based television channel, exclusive to DIRECTV subscribers, featuring a mix of original DIRECTV content, acquired series, specials and feature films. To promote the Audience Network and provide more value to DIRECTV subscribers, I was assigned to design a concept app that allows users to easily browse, discover, and watch the latest Audience Network content.