GoodRx eCoupon & Prescription Transfer Feature
About the company
GoodRx is America’s leading prescription price transparency platform that gathers current prices, savings tips and valuable discounts for every prescription drug at virtually every pharmacy in the US.
Service design, user experience design, user interface design, strategy
Feb - May 2019
context & challenge
In January 2018, GoodRx announced a partnership with Inside Rx, a Prescription Savings Program powered by the nation’s largest benefits manager, Express Scripts, who works directly with drug manufacturers and pharmacies to negotiate drug costs. People are able to save up to 80% on many prescriptions by presenting the GoodRx coupon at the participating retail pharmacies which includes national chains such as CVS. For people’s convenience, GoodRx offers the eCoupon program where users can fill out an online form and have GoodRx digitally submit a coupon directly to the selected CVS. However, there is low adoption of the eCoupon feature.
I was tasked to redesign the eCoupon feature and . The short-term goal was to increase the eCoupon conversion rate and eventually scale the eCoupon feature to Walmart and other major pharmacies in 2019.