GoodRx eCoupon & Prescription Transfer Feature
About the company
GoodRx is America’s leading prescription price transparency platform that gathers current prices, savings tips and valuable discounts for every prescription drug at virtually every pharmacy in the US.
Service design, user experience design, strategy
Feb - May 2019
context & challenge
Working with CVS, GoodRx offers the eCoupon program where CVS users can fill out an online form and have GoodRx submit a digital coupon directly to their designated CVS. The program also allows non-CVS user to transfer their prescriptions from pharmacies where they currently fill their prescriptions. It provides convenience to anyone would like to use GoodRx eCoupon at CVS for lower prices, however, there is low adoption comparing to the traditional coupon usage methods: text, email, and print. The long-term goal was to to scale the eCoupon feature to other major pharmacies in the future. But in the short run, the top priority was to increase the eCoupon claim rate. Working alongside with the product manager and the researcher, my first task was improve the eCoupon feature by solving the existing problems.