research, user experience, user interface, interaction | Fujitsu Ten Corp. of America

IRIS HMI Concept

How can we eliminate the typical driver distractions associated with using multimedia systems on the road? 

Driver distraction accounts for up to 50% of all accidents in the United States. To substitute smartphone, we aimed to make a system that is more intuitive and easy to learn. How to reduce driver distraction while maintain usability is the challenge. From this initial seed, Industrial Designer Ryan Held and I sought to design a new, streamlined HMI experience, re-evaluating the industry’s established norms and holistically re-inventing the interface.


Solution 1 - Organized Information & Controls for Intuitive Use



IRIS uses a visual structure that allows its users to easily navigate and understand the system. The screen layout has a large primary segment for prior information and a secondary monitoring of background information. 


Layered Buttons

The controls are layered, providing easy access to both coarse and fine system adjustments. The fascia and hard control buttons were designed to allow the user to jump from category to category with ease. To activate one of the 4 main categories, the user must slide a finger over the metallic touch sensor from left to right. The main category touch sensors have enhanced ridges and a metallic texture, allowing the user to navigate the sensor field simply by touch alone. 


Solutions 2 - Immediate Access for Maintain Focus On The Road


System Activated Quick Screen

System activated quick screens are generated by the system. For user clarity, the system activated quick screen appears over the secondary info segment. System activated quick screens include: incoming call screens, bluetooth connection status/request screens, etc. 


User Activated Quick Screem

User activated quick screen are triggered by a set of on-screen buttons (Calendar, Quick Search, Category Volume, Bluetooth Connection, Messages) that activate a drop-down “quick screen” for speedy task management. 


IRIS was presented at the Tokyo Tech Expo in 2012. It was a success and generated a great amount of buzz in the automotive industry. Following all the positive feedback, the IRIS team and I worked to design the next evolution of the concept, which would eventually become the 2017 AXIS project.