visual design, art direction | Fujitsu Ten Corp. of America
Scion Head Unit
"Authentic, Creative, Youthful, Surprising, & Fun." In 2011, Scion was shifting its marketing towards a younger generation of professionals and wanted to appeal to their unconventional and more expressive lifestyles. I was assigned to create the new look and feel of the 2011 Scion Head Unit, keeping it relevant in these ever-evolving times while still maintaining the quality and reliability that the Scion brand had gained a reputation for.
Direction 1 (redesign of Concept Factory version)
Urban, Structural, Solid, Realistic, & Direct
Futuristic, Intriguing, Virtual & Accessible
Adventurous, Sci-fi, Imaginary, & Mysterious
ALL WORKS © ALEXIA YANG 2016, UNLESS OTHERWISE NOTED.