visual design, art direction | Fujitsu Ten Corp. of America

Scion Head Unit

 

"Authentic, Creative, Youthful, Surprising, & Fun." In 2011, Scion was shifting its marketing towards a younger generation of professionals and wanted to appeal to their unconventional and more expressive lifestyles. I was assigned to create the new look and feel of the 2011 Scion Head Unit, keeping it relevant in these ever-evolving times while still maintaining the quality and reliability that the Scion brand had gained a reputation for.

 

Direction 1 (redesign of Concept Factory version)

Urban, Structural, Solid, Realistic, & Direct

 
 
Direction 2

Futuristic, Intriguing, Virtual & Accessible

 
 
Direction 3

Adventurous, Sci-fi, Imaginary, & Mysterious

 

ALL WORKS © ALEXIA YANG 2016, UNLESS OTHERWISE NOTED.