AXIS—Automotive Multimedia Prototype
About the company
Fujitsu Ten Corp. of America is a leading provider of high-quality automotive audio, video, navigation and control systems. In 2011, The UX Group was formed to begin innovative product development specifically targeting the North American marketplace.
User interface design, interaction design, visual design
June 2012 - April 2014
Following the positive feedback garnered by the IRIS Concept Automotive HMI, Fujitsu Ten’s UX Group was encouraged to iterate on the core concepts of IRIS and propose an all new HMI concept to Toyota. It was the perfect opportunity for our group to start building a library of valuable user data in order to support or otherwise inform the decisions we had made during IRIS’s development. Partnering up with an Interaction Designer, I was involved in all aspects of the project, from performing research and usability testing to creating conceptual models, user flows, and wireframes, with a focus was on the design and final production work of the user interface.