IRIS—Concept Automotive HMI
About the company
Fujitsu Ten Corp. of America is a leading provider of high-quality automotive audio, video, navigation and control systems. In 2011, The UX Group was formed to begin innovative product development specifically targeting the North American marketplace.
User interface design, interaction design
October - November, 2011
According to the National Highway Traffic Safety Administration (NHTSA), driver distraction accounts for up to 50% of all accidents in the United States, and a major contributor to driver distraction is cell phone and infotainment system usage while on the road. In order to better understand this phenomenon and to get a sense for the challenges drivers were faced with on a daily basis, I had a Scion branded multimedia system installed on my automobile. Following a one month review of the Scion multimedia system, I presented my experiences and thoughts back to the Fujitsu Ten UX Group, and was tasked to collaborate with an Industrial Designer to improve the Scion multimedia system. Given two months, my goal was simple: find the root causes of the fundamental distraction problems that exist in current day automotive infotainment systems and design a new concept system that’s simultaneously intuitive and easy to learn, while also eliminating the typical driver distractions associated with using multiple devices on the road.